The convergence of shifting demographics and accelerating AI adoption creates a historic opportunity to redesign care infrastructure as essential economic scaffolding.
We’re on a mission to add $1.5 Trillion of unpaid care to the GDP because Family Caregiving is Work.
Leadership Team
Margaret Norris
Founder and CEO
Ali Hajj
VP of Administration
Julieta Ducasa
Director of Clinical Care
Amanda Brennan
Regional Manager- Southwest
Rhiannon Killion
Regional Manager- Midwest
Laura Rodriguez
Care Coach Lead
Josh Upton
Manager IT & Infrastructure
Alejandro Hernandez-Chavez
Senior Product Manager
Shelby Sifers
Head of Marketing
Our Values
Lead With Trust
We are macro optimists. We lead with trust. Trust in each other and our collective ability to find a way. Everything we do begins with a positive attitude.
Radical Candor
We challenge each other directly because we care deeply about our individual and collective development. We actively seek to hire growth-minded people to build trusted relationships.
Customer Obsession
Everything we design, build, and produce is to delight, enrich, and enable our users. Aligned incentives allow us to focus methodically on delivering a world-class customer experience.
Move with Urgency and Focus
Our customers entrust us with their family livelihood. When we mess up or slow down, it impacts real families - just like ours. We take that responsibility seriously.
First Principles Thinking
We are micro skeptics. We care about getting it right, not being right. We actively question every assumption about a given problem or scenario and create new solutions from scratch.
